Conceptual copywriter since 1997.
Dominique is an English freelance writer. Known for her maverick style, her creative services have been utilised most notably for Diesel, Nike, and her own project: MarryYourPet. She has worked for agencies both in Amsterdam and London.
Dominique likes all writing from huge multimedia campaigns to nice words for on the sides of cookie packets. She shares her world with a crow, two cats and a goat.
Personal project where I got to be the client for a change (concept, copy and PR).
In today's crazy world we are increasingly selfish. Divorce is rife and families are dysfunctional. We no longer fall in love with the boy next door and live happily ever after. Yet throughout all this we have our pets. In it's first two weeks, MarryYourPet had over 100,000 visitors. It has since married over 100 happy couples, and has been featured on TV and radio all over the world.
Isn't it time you married your pet?
Agency: MUSE
Introducing the softest campaign ever *
* In the true spirit of softness, the campaign was also tender to the
environment. Ads are printed on FSC paper using the happiest soya ink available.
Agency: MUSE
Welcome to the world of Charming. Where accessories are better than men, and self expression is always delightful.
Agency: This is 2008
HIJACK YOUR DAD
The perfect Dad is an 'Off-road Dad'. However, most of the parents who give their kids this clothing are too busy working to take them to all the places that Jeep clothes are so perfect for.
So Hijack Your Dad and force him to take you away for the weekend for some quality time in nature.
Agency: Strawberry Frog
Agency: Lintas (UK)
Radio, print and poster campaign to raise money and awareness for children with drug addictions.
A happy charity campaign that leaves a smile on your face and a rock in your stomach. You won't find a single guilt-inducing image or picture of 5 year old injecting.
Agency: Odd (London)
Campaign to position Borders as the perfect place to do your Christmas shopping. Listen to the shhhh, as for a moment the world stops and you're enveloped by the wonderful calm of books.
Agency: Kessels Kramer
Join the wonderful world of Donald, where happiness is only a lobotomy away, and lawsuits are 2 for the price of 3.
Agency: Wieden and Kennedy
Xelibri wanted to sell their phones as accessories, encouraging people to buy several mobiles each year (the first collection being Space on Earth).
Extollin the virtues of non face-to-face communication, this is a celebration of phoning, allowing people to revel in the glory of distance quite unashamedly.
Client: The Stone Twins
Introduction for LOGO R.I.P. A commemoration of dead logo's.
Agency: The Stone Twins/Massive Music/Condor
Agency: TMPW
Nike Recruitment
Campaign to get people to leave their sexy villages in Italy, Spain and the US etc to come to work in Dutch suburbia. By the time I'd finished with the campaign, Hilversum seemed so attractive, I almost wanted to work there myself.
